The budget-friendly "little brother" of Gap, a fast-fashion legend that broke the billion-dollar mark in just four years.
Old Navy is a budget-friendly offshoot of the Gap Group, established in 1994. In 1993, Gap opened discount stores named "Gap Warehouse" to compete with rivals, and in 1994, it was officially renamed Old Navy, with the name inspired by a building sign seen by the CEO in Paris. The first store opened in California in 1994, offering low-priced, plus-size, and family-friendly casual wear: T-shirts priced at $10–25 and jeans at $50–70, with prices 30%–50% lower than those at Gap. The store design resembles a supermarket, with wide shelves and prominent price tags, making shopping a stress-free experience.

Fun fact: It created a retail legend - in just four years, its sales exceeded $1 billion in 1997, making it the fastest-growing clothing retailer to achieve this milestone in history. In 2005, it launched a $1 flip-flop promotion, triggering a nationwide buying frenzy with long queues at stores, becoming a marketing phenomenon of the year. It entered China in 2014, reaching a peak with over a hundred stores and serving as a budget fashion inspiration for the 80s and 90s generations. In recent years, it has focused on plus-size, family wear, and sustainability, remaining the top-selling clothing brand in the US mass market.