American workwear known as the "ceiling of sweatshirts"
This second-tier brand, which focuses on American hardcore casual wear and heavy-duty basic items, has become famous for a single hoodie. Its entrepreneurial story is full of craftsmanship spirit. The founder, Philippe von Borries, was dissatisfied with the thinness, pilling, and sagging of the hoodies on the market, and was determined to create a heavyweight hoodie made in the USA that would last a lifetime. The entire production process takes place in American factories, and it refuses to outsource production overseas.
This brand selects heavyweight and thick pure cotton fabric. The stitching is neat, the collar does not deform, and the cuffs do not sag. There are no extra logos, presenting a simple and low-key style. It mainly focuses on hoodies, work pants, and basic outerwear, highlighting a hardcore American casual style while balancing comfort and practicality. It has been hailed by European and American netizens as a "must-have basic brand for a lifetime". It does not pursue fancy designs but delves deeply into fabric and fit, earning countless loyal fans with its top-notch quality and becoming a representative second-tier brand of American heavy-duty casual wear.