The eco-friendly and light luxury brand favored by internet celebrities
A top-tier second-line American light luxury women's wear brand, it focuses on French retro and light mature girl styles. It is a niche brand favored by Hollywood influencers and bloggers. The brand story is inherently imbued with an environmental protection mission. Founder Yael Aflalo noticed the extreme waste and severe pollution in the fast fashion industry, and thus created a sustainable and eco-friendly women's wear brand. The entire production process is carbon neutral, and all fabrics are made of eco-friendly and renewable materials. The packaging is fully biodegradable.
With a retro and slimming style, it is simple yet sexy. The main products are dresses, short tops and business suits. The designs fit the body well and the color schemes are elegant and gentle. They are perfect for taking photos and are both fashionable and environmentally friendly. The prices are between fast fashion and luxury brands, positioning it as a second-tier light luxury brand. It does not blindly follow trends, and each item is a classic and timeless piece, making it the top choice for sophisticated girls and professional women with a mature style. It combines both appearance and class.