An eco-friendly casual brand created by a surfing champion
Its founder is no ordinary figure. He is Kelly Slater, a 11-time world surfing champion. As a seasoned outdoor enthusiast, he witnessed firsthand the damage caused by marine debris and fast fashion pollution to nature. Thus, he joined forces with designers to establish Outerknown, which focuses on sustainable outdoor casual wear and is positioned as a second-tier luxury casual brand.
The brand consistently adheres to the concept of environmental protection throughout its operations. All its fabrics are made from recycled plastic bottles, organic cotton, and regenerated flax, and it refuses to use harmful dyes. The factories strictly follow fair labor standards. The brand combines the practicality of outdoor wear with the quality of everyday clothing, focusing on products such as sun-protective clothing, shirts, casual pants, and swimwear, suitable for various scenarios including beach, commuting, and light outdoor activities. It is not just about making clothes; it is also about promoting an environmentally friendly lifestyle, integrating nature conservation into every piece of clothing, and attracting a large number of quality-conscious people who love the outdoors and uphold environmental protection.