A Colorful Fashion Utopia for Plus-size Girls
This is an American niche second-tier brand dedicated to body inclusivity. The story began with the heartache of a designer couple. Most of the clothing on the market only caters to slender figures, and plus-size women can never find good-looking, well-fitting, and non-restrictive casual wear in bright colors. They can only wear dull and loose "hiding the body" styles. Therefore, the couple founded Big Bud Press, focusing on all-size unisex clothing, covering sizes from XS to 5XL, and rejecting body anxiety.
The brand focuses on high-saturation color prints, retro casual workwear, and sweatshirts. The fabric is soft and skin-friendly, and the style is loose and not picky about body shape. It does not deliberately emphasize a slim figure or create body anxiety. It advocates "comfortable wear and happy life". It never pursues the tall and thin aesthetic, and every piece of clothing is tailored for ordinary people. It has become a hit in the niche fashion circles of Europe and America, representing diverse aesthetics and body equality, and has completely overturned the single aesthetic in the fashion industry.