The "official battle suit" of the cowboys in the American West
Wrangler was founded in 1947 in North Carolina and is part of the VF Group. It focuses on the American Western cowboy style and offers products such as durable jeans, work shirts, and western jackets.
The origin of the brand is very practical: in the 1940s, American Western cowboys needed more durable, more fitting, and suitable for horseback riding jeans. Wrangler designed specifically: the leg openings were narrower, the crotch was reinforced, and the stitching was stronger. The first denim "13MWZ" was launched in 1947 and became the standard for professional cowboy competitions.
Curiosity: Wrangler is the official sponsor of American rodeo. More than 70% of professional cowboys wear their pants to win championships. During the golden age of Western films in the 1960s and 1970s, stars like John Wayne wore Wrangler as cowboys, which sparked a nationwide craze for the Western style. Compared to Levi's casual workwear and Lee's rounded and comfortable designs, Wrangler is more rugged, rough, and has a strong Western flavor. It is highly popular in the southern and midwestern regions of the United States and is a representative of workwear and Western cowboy culture. Today, it is priced in the mid-range ($50–90), durable and sturdy, and is loved by workers, outdoor enthusiasts, and retro players.